Use Cases
Pick your playbook.
Your prospects are researching your team on LinkedIn right now. Here's how to act on it—no matter the scenario.
Goal
Who Should I Call Today?
Prioritize Your Target Accounts
You have 200 target accounts in your CRM. Your reps work them randomly—or alphabetically. Most aren't interested right now, and the ones that are look identical to the rest.
See the playbook →Stop Guessing. Start Calling Accounts That Are Already Warm.
Your pipeline is thin and your outbound is getting colder. You're making 50 calls a day into a list of strangers. Response rates are at 2% and falling. You don't need more volume—you need to know which accounts are already paying attention.
See the playbook →Start a New Territory With Warm Accounts on Day One
You just got assigned a new vertical. You have a list of 300 accounts you've never spoken to. Every one of them looks the same—same firmographics, same cold context. You're about to start dialing strangers and hoping for the best.
See the playbook →Find Warm Paths Into Target Accounts
You have 40 reps, 14 BDRs, and 12 SEs. Someone on your team almost certainly has a warm path into that target account—a former colleague, a mutual connection, someone who engaged with their content. But nobody knows who has the connection, so you cold call anyway.
See the playbook →Goal
What's Happening in My Deals?
See Buying Committees Before They See You
Your deal is single-threaded. You're talking to one person at the account. You don't know who else is involved in the decision, what they care about, or whether the evaluation is expanding beyond your contact.
See the playbook →Catch Dead Deals Coming Back to Life
You have 50 closed-lost deals from the past year. Some of them went cold because of timing, budget, or a reorg. A few of those buyers are back in market right now—researching your team again, quietly, without telling you. You'll never know unless you catch the signal.
See the playbook →Spot the Person Building an Internal Case for You
One person at a target account researched your CEO, VP of Sales, Head of Product, and three AEs over two weeks. That's not casual browsing. That's someone doing due diligence—vetting your leadership, evaluating your team, building a case to bring to their boss.
See the playbook →Goal
Generate Pipeline
Turn Your Team's LinkedIn Into Pipeline
Your team has 50 people on LinkedIn. Your CEO speaks at conferences. Your Head of Product posts weekly. Your colleague has 100,000 followers. Prospects research all of them—checking credentials, vetting leadership, forming opinions. None of that signal reaches the sales team.
See the playbook →See Who's Engaging With Content You Care About
Your CEO posts on LinkedIn and gets 200 likes. Your champion shares an industry take and gets a dozen comments. A thought leader in your space publishes something relevant and your target accounts are all over it. You see the vanity metrics. You don't see the names.
See the playbook →Have a specific scenario in mind?
Start a free trial and see exactly which target accounts are researching your team right now.