Use Cases
Pick your playbook.
Your prospects are researching your team on LinkedIn right now. Here's how to act on it—no matter the scenario.
Goal
Win More Deals
Get More From Conferences
You're attending SaaStr next month. You'll meet hundreds of people, scan badges, collect cards. But you have no idea who researched your CEO before stopping by your booth—or who went home and started vetting your entire team afterward.
See the playbook →Win Competitive Deals
A prospect is evaluating you and two competitors. Your champion says "it's looking good"—but you have no signal beyond their word. You don't know if the buying committee is leaning your way or spending more time with the other vendor.
See the playbook →Identify Champions Before They Raise Their Hand
One person at a target account researched your CEO, VP of Sales, Head of Product, and three AEs over two weeks. That's not casual browsing—that's someone building an internal business case for your solution.
See the playbook →Goal
Find New Opportunities
Enter a New Market
You're expanding into a new vertical. You built a target account list from firmographics—company size, industry, revenue—but you have no signal on who in that market is actually interested. Your reps are about to cold-call a list of strangers.
See the playbook →Amplify a Product Launch
You just launched a new feature. Marketing is pushing awareness across every channel. But which target accounts actually noticed? And which specific people at those accounts started researching your team after the announcement?
See the playbook →Prioritize Your Target Accounts
You have 200 target accounts in your CRM. Your reps work them randomly—or alphabetically. Most aren't interested right now, and the ones that are look identical to the rest.
See the playbook →Goal
Get More From Your Team
Turn Executive LinkedIn Into Pipeline
Your CEO posts on LinkedIn, speaks at conferences, and has thousands of connections. Prospects research them constantly—checking credentials, vetting leadership, forming opinions. None of that signal reaches the sales team.
See the playbook →Ramp New Sales Hires Faster
Your new AE starts in two weeks. Normally it takes 3–6 months before they have enough pipeline to hit quota. They're going to start with a cold list, zero context, and no LinkedIn presence of their own.
See the playbook →See Buying Committees Before They See You
Your deal is single-threaded. You're talking to one person at the account. You don't know who else is involved in the decision, what they care about, or whether the evaluation is expanding beyond your contact.
See the playbook →Build Pipeline From Accounts That Want to Buy
Your pipeline is thin. Outbound is cold and getting colder. You need more pipeline—but adding more cold volume isn't the answer when response rates are at 2%.
See the playbook →Have a specific scenario in mind?
Book a demo and we'll show you exactly which target accounts are researching your team right now.