Use Case
Enter a New Market With Intelligence
You're expanding into a new vertical. You built a target account list from firmographics—company size, industry, revenue—but you have no signal on who in that market is actually interested. Your reps are about to cold-call a list of strangers.
Without Mavin
What you can't see.
- ✗Target list built from firmographics, not actual interest. Every account looks the same.
- ✗Cold outreach to a brand-new vertical means even lower response rates than usual.
- ✗No way to identify early adopters who are already curious about your solution.
- ✗Marketing budget spent on accounts with zero buying behavior.
With Mavin
What Mavin shows you.
Two weeks after defining your new ICP, Mavin surfaces eight accounts in the vertical that are already researching your team—a VP of Operations at one company checked out your CEO and Head of Product, a Director at another researched three of your AEs. You haven't spent a dollar on outreach, and you already have warm accounts to start with.
Step by Step
The Playbook
Define your new ICP
Set up Mavin to filter for companies in the new vertical that match your ideal customer profile.
Discover warm accounts
Within weeks, Mavin surfaces accounts in the new market already researching your team. These are your early adopters—they found you before you found them.
Lead with warm outreach
Start your market entry with accounts showing real buying signals. Use their research activity as context for personalized outreach.
Expand from the beachhead
Use early wins to build case studies and credibility in the new vertical. Let the signal keep surfacing the next wave of interested accounts.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.