Use Case
Start a New Territory With Warm Accounts on Day One
You just got assigned a new vertical. You have a list of 300 accounts you've never spoken to. Every one of them looks the same—same firmographics, same cold context. You're about to start dialing strangers and hoping for the best.
Without Mavin
What you can't see.
- ✗Every account on the list looks identical—no signal on who's actually interested.
- ✗Cold outreach into a vertical where nobody knows you means even worse response rates.
- ✗No way to tell which accounts are already curious about your solution vs. totally unaware.
- ✗You're burning your first impression with hundreds of accounts on cold calls that go nowhere.
With Mavin
What Mavin shows you.
Two weeks into your new territory, Mavin surfaces eight accounts that are already researching your team—a VP of Operations at one company checked out your CEO and Head of Product, a Director at another researched three of your AEs. You haven't made a single call yet, and you already know where to start.
Step by Step
The Playbook
Set up your ICP filter
Tell Mavin what the new vertical looks like—industry, company size, titles. It starts watching immediately.
Let signal find your first accounts
Within days, Mavin surfaces accounts in the new market already researching your team. These are your first calls—they found you before you found them.
Lead with context, not cold intros
You know who they researched and when. Use that to personalize outreach that feels relevant, not random.
Build momentum from warm wins
Your first meetings come from accounts that were already interested. Use those early wins to build credibility and expand into the rest of the territory.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.