Use Case

Turn Your Team's LinkedIn Into Pipeline

Your team has 50 people on LinkedIn. Your CEO speaks at conferences. Your Head of Product posts weekly. Your colleague has 100,000 followers. Prospects research all of them—checking credentials, vetting leadership, forming opinions. None of that signal reaches the sales team.

Without Mavin

What you can't see.

  • ✗Your team has 50 LinkedIn profiles. You're only tracking your company page—that's one out of fifty-one.
  • ✗Your colleague with 100K followers generates massive attention from target accounts. You have no idea who's watching.
  • ✗Prospects research your CEO, your product team, and your AEs before they ever reach out. That signal disappears.
  • ✗Every profile on your team is a page on your website—but you're ignoring traffic to 50 of them.

With Mavin

What Mavin shows you.

Your CEO posted about your product vision on Tuesday. By Thursday, a VP of Revenue at a target account researched your CEO's profile. Your Head of Product got three profile views from an account you've been trying to break into. Your colleague with 100K followers had six people from target accounts engage with her latest post. All of it captured. All of it routed to the right rep.

Mavin buying signals filtered to your target accounts

Step by Step

The Playbook

1

Connect your team's profiles

Add your CEO, executives, and key team members to Mavin. Every profile becomes a signal source—every time a target account researches any of them, you'll know.

2

Treat profiles like web pages

You wouldn't ignore traffic to half your website. Don't ignore traffic to your team. Every profile view from a target account is a buying signal.

3

Route signals to the right rep

When a VP at a target account researches your CEO, the signal goes to the account owner automatically via Slack. No manual routing, no missed signals.

4

Watch the flywheel compound

More team content and activity on LinkedIn means more profile views from target accounts means more pipeline. Every post, talk, and interview generates signal you can act on.

Who benefits most

Sales Leaders →Marketing Leaders →

Related resources

Selling on LinkedIn without blowing up your network·LinkedIn profile views for sales·Compare tools·All use cases

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