Mavin Signals
Like website de-anonymization.
For LinkedIn.
Every time someone researches your team on LinkedIn, Mavin sees it. We listen across your whole company's LinkedIn presence, capture every buying signal, and deliver the ones that matter.
What it is
Every profile view, like, comment, and reaction that touches your team or your company page — captured, ranked, and delivered to Slack, your CRM, or as raw data.
How we filter
Why you’re seeing this person.
The most common question customers ask us: why am I seeing this person? Here is the mechanism behind every signal.
Rubrics become scorecards
Mavin knows your target persona and the companies that matter. We turn each into a scorecard — what a real buyer looks like, what a real target account looks like. Every signal is scored against those cards up front to decide: matters to you, or just noise.
We suppress the obvious noise
Recruiters, vendors, partner accounts, investors, and your own team are filtered out automatically. So is single-touch drive-by browsing from profiles outside your rubrics.
We surface patterns, not single hits
A single profile view is weak. Repeat views, multi-person engagement from the same account, and depth across your team are what add up to a signal. Patterns get promoted. One-offs don’t.
“Mavin revealed that [a large EV car and infrastructure maker] had multiple people researching us over several weeks. That intelligence would have been hidden from us otherwise — we had no idea they were even looking at us.”
The five signals
Every alert is one of five shapes.
Each signal type answers a different question about buyer intent. Here’s what each looks like when it lands.
Signal type 01
Target persona signal
Someone whose profile passes your persona scoring rubric engages with your team.
Viewed Alex Rivera (your CRO) 3 times in the last 7 days.
Signal type 02
Target account signal
Someone from an account on your target list — Tier 1, Tier 2, or however you’ve defined it — engages with your team.
Commented on Patricia Liu’s post on category creation.
Signal type 03
Account discovery signal
Someone from an account that matches your ICP but isn’t on any of your target lists and isn’t in your CRM. Requires CRM access or an uploaded account list.
Viewed Marcus Lee (your VP Product) and engaged with his post on supply chain automation.
Signal type 04
Hot account
More than one view from a target account within a 30-day window.
3 people from Stripe · 4 profile views · 5 content engagements
Signal type 05
Buying committee
Multiple people from the same account engaging with multiple people on your team — the pattern that says a deal is actually forming.
+ the raw feed
Plus the full aggregated data feed.
The five signals are the filtered, scored, ready-to-act alerts. For teams that want to go further, Mavin gives you the whole raw feed: every touchpoint across every profile on your team, normalized and exportable.
Build your own attribution models. Train your own scoring. The raw data is yours, delivered today as CSV or JSON. Warehouse delivery and API access are coming soon.
Where signals land
Delivered where your team already works.
Contact-level alerts with the context that produced each signal.
Create tasks and activities on existing or new records. Push contact + account intent.
Snowflake, BigQuery, or S3 drops. Raw contact-level intent for your data team.
Enrich accounts, create contacts, trigger workflows.
Trigger sequences, tasks, and cadences off contact-level signal events.
Pipe signals anywhere you can accept a POST.
“Mavin gives us visibility across our whole team’s LinkedIn presence. We can see which people — at which target accounts — are showing interest and prioritize the ones we want.”
See your first signals in minutes.
Connect your team. Define your rubrics. Start receiving alerts.