Get started with Mavin

Hey team — we're piloting a new tool called Mavin. The short version: LinkedIn is one of the biggest surfaces where buyers do research before they ever reach out — and up until now, we've had zero visibility into it. Mavin listens across our LinkedIn presence and surfaces when people at our target accounts are paying attention to us, so we can understand who's already in-market and start the right conversations before they come to us. What I'm hoping to learn: • Are people already researching us — based on nothing more than our existing presence and go-to-market activity — and we just don't know it? • What kinds of people and accounts are we attracting, and can we use that to open net new conversations? Here's what to expect once I install it: • You'll receive an invite via Slack and email to connect your LinkedIn — it's one-click OAuth, no password sharing, takes about 30 seconds • Signals will start surfacing in a dedicated Slack channel • We'll get a daily digest of all the activity so nothing gets missed My ask: • Accept the invite and connect your LinkedIn account • Keep an eye on the Slack channel once it's live • Think about how this could plug into the way we work — I'd love to hear your ideas The Mavin team is very open to co-building with us, so any feedback you have is genuinely welcomed. Thanks!