Guide
Getting Started
Getting the most out of Mavin
Mavin is a Slack-native app - no separate dashboard required. Learn how to set up your workspace, turn signals into pipeline, and maximize your buying intelligence.
5 min read
Resource Library
We get it, winning customers is hard.
You'll find Guides to help in your role, Playbooks for how to use Mavin, and Answers to common questions.
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Understand how Mavin works
Learn the fundamentals of buying signal intelligence and how to get the most from Mavin
14 resources âWin customers
Close more customers, build pipeline, and address tactical sales & GTM challenges
16 resources âUse intent data
Turn buying signals into meetings - respond to warm prospects not cold accounts
20 resources âReveal hidden customers
Discover your real ICP and find accounts researching you that aren't on your target list
14 resources âScale outbound
Build a repeatable outbound process that uses warm signals, not cold lists
6 resources âCommon questions
Pricing, setup, compliance, and technical questions answered
23 resources âFeatured Guide
Why Your New Sales Hire Isn't Closing (And It's Not Their Fault)
You hired a great salesperson. Three months later, nothing's closing. The problem isn't themâit's your infrastructure. This guide shows you the internal blockers preventing deals from closing and exactly what to build so your sales hire can succeed.
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Guide
Getting Started
What to expect in your first month with Mavin
A timeline-based guide to your Mavin journey - from your first minutes to your first month. Learn what to expect, what actions to take, and how to maximize your buying signal intelligence.
5 min read
Guide
How to Win Your First Customers (Before You Have Proof)
No case studies. No track record. Just you and your belief. This guide shows you how to get people to pay you to learnâpositioning yourself as a problem solver, using humble confidence, and turning discovery into deals.
9 min read
Guide
Getting Your New Sales Leader Comfortable Selling With You (As a Founder)
You can't just hand off sales. Your sales leader needs to learn your founder magic. This guide shows you how to transition effectivelyâshadowing, weekly reviews, and strategic leverageâwithout staying stuck in sales forever.
10 min read
Guide
How to Know If Your Team Has Happy Ears
Your pipeline looks huge but nothing closes predictably. Every quarter is a Hail Mary. This guide shows you how to spot happy ears (thinking everyone's a customer), build real qualification criteria, and create a pipeline you can actually trust.
14 min read
Guide
Stop Wasting Time at Pipeline Reviews
Most pipeline reviews are theater. Reps go on defense. Leaders ask surface-level questions. Nothing moves forward. This guide shows you a different approach: reps prepare strategic deal memos before the meeting, everyone reads them async, and the meeting itself focuses entirely on 'How do we close this faster?'
8 min read
Guide
Featured
Why Your New Sales Hire Isn't Closing (And It's Not Their Fault)
You hired a great salesperson. Three months later, nothing's closing. The problem isn't themâit's your infrastructure. This guide shows you the internal blockers preventing deals from closing and exactly what to build so your sales hire can succeed.
10 min read
Guide
Selling on LinkedIn Without Blowing Up Your Network
Learn how to build presence and generate pipeline on LinkedIn without automation, spam, or AI slop. Capture attention authentically and use LinkedIn strategically without destroying your professional network.
12 min read
Guide
What Are Buying Signals? The Complete B2B Guide
Learn what buying signals are, the different types B2B teams should track, and how to act on them before your competitors do.
5 min read
Guide
What Is the Dark Funnel? Why 70% of the B2B Buyer Journey Is Invisible
The dark funnel is the invisible part of the B2B buyer journey where prospects research anonymously. Learn what happens there and how to illuminate it.
5 min read
Guide
What Is a Buying Committee? How B2B Purchase Decisions Really Get Made
Understand how B2B buying committees work, who's involved, and how to identify and engage the right stakeholders before your competitors do.
5 min read
Guide
What Is Intent Data? A Practical Guide for B2B Sales Teams
Understand what intent data is, the different types available, and how B2B sales teams can use it to find and engage prospects who are actively buying.
6 min read
Guide
What Is Account-Based Marketing? ABM Explained for Modern B2B Teams
Learn what account-based marketing is, how it works, and why the best ABM strategies now rely on buying signals to identify and prioritize target accounts.
5 min read
Guide
LinkedIn Profile Views for Sales: How to Turn Views Into Pipeline
Your team's LinkedIn profile views are buying signals hiding in plain sight. Learn how to aggregate, analyze, and act on them to build pipeline.
6 min read
Guide
Contact-Level vs Account-Level Intent Data: Why the Difference Matters
Account-level intent tells you the company. Contact-level intent tells you the person. Learn why this distinction changes everything for B2B sales teams.
6 min read
Guide
How B2B Buyers Research Before They Buy: The Modern Buying Journey
The B2B buying journey has fundamentally changed. Learn how modern buyers research, who they involve, and where they go before ever talking to a vendor.
6 min read
Playbook
Improve your response rate 10x
People are researching your CEO, your team, and you right nowâbut you can't see it. This playbook shows you how to set up real-time alerts when prospects view your team's profiles, respond within hours with contextual messages, and turn invisible research into actual conversations.
8 min read
Playbook
How to spot the highest priority accounts exhibiting intent
One person saying "we're interested" isn't a dealâit's a curious individual. This playbook shows you how to identify when multiple people from the same account are researching your team, coordinate multi-threaded outreach, and focus your time on accounts showing real organizational intent instead of single-contact deals that go nowhere.
10 min read
Playbook
How to discover your real ICP (using behavioral data, not guesses)
You're targeting sales Directors, but marketing VPs are researching you. You built for SaaS, but manufacturing is showing interest. This playbook shows you how to spot unexpected segments in your data, decide whether to explore them, and open new markets by using their language and understanding their world.
9 min read
Playbook
Discover new target accounts that are already showing interest
You're missing accounts. Companies that perfectly match your ICP are researching you right nowâbut they're not on your target list. This playbook shows you how to automatically identify ICP matches from new accounts, review them every 2 weeks, and systematically expand your list with warm companies already showing interest.
8 min read
Playbook
How to Prioritize Your Outreach When You Only Have 1 Hour
Stop guessing who to contact. This playbook shows you how to use real behavioral signals to identify who's actively researching you, prioritize them in 10 minutes, and send 10+ personalized messages in under an hourâno more cold interruptions or wasted time.
7 min read
Playbook
How to hand your seller a warm lead list every week
Stop burning out your BDRs on cold lists with 2% connect rates. This playbook shows you how to pull a weekly list of prospects actively researching your team, prioritize strategically, and hand your BDR 20-50 warm leads that actually respondâresulting in 60% better response rates.
8 min read
Answer
Can I start small and expand later?
Absolutely. Most companies start with 2 seats (CEO + Head of Sales) and expand to 8 seats as they see value. You control the pace.
1 min read
Answer
Can prospects tell that we're tracking their engagement?
No, prospects cannot tell you're using Mavin. We're accessing the 'Who viewed your profile' data that LinkedIn already shows you. However, prospects can enable anonymous browsing in their LinkedIn settings.
1 min read
Answer
Do I need a certain team size for this to work?
No. Solo founders can use this. Large teams can use this. What matters is that you're performing customer-facing or market-facing activity.
1 min read
Answer
Do I need to commit annually or can I pay monthly?
You can pay monthly. No annual commitment required. You can cancel anytime with no long-term contracts or penalties.
1 min read
Answer
Does my team need to change their workflow?
Not dramatically. Mavin fits into existing workflows. The shift is from 'guess who to contact' to 'respond to signals'âmaking reps' jobs easier with higher response rates.
1 min read
Answer
How accurate is the engagement data? (aka: can I trust this?)
The engagement data is 100% accurate. It comes directly from LinkedIn's 'Who viewed your profile' dataâwe just organize it and make it actionable.
1 min read
Answer
How do other companies measure ROI from Mavin?
Companies measure ROI in three main ways: response rate improvements (3-5x higher), pipeline generated from signals, and time saved by focusing on warm leads instead of cold lists.
1 min read
Answer
How far back does Mavin track engagement history?
Mavin can track engagement history back 60 days, potentially longer depending on your LinkedIn subscription level. From that point forward, we track all new profile views in real-time.
1 min read
Answer
How is Mavin priced? (per seat, per company, per signal?)
Mavin is priced per seat per month. A seat equals one LinkedIn account we monitor. Pricing tiers: Basic ($90/seat/month), Advanced ($150/seat/month), Pro ($240/seat/month).
1 min read
Answer
How long does it take to set up Mavin?
Less than 10 minutes. Install the Slack app, connect LinkedIn, add target accounts, and define your ICPâsignals start flowing immediately.
1 min read
Answer
How Mavin tracks engagement without violating LinkedIn's TOS
Mavin doesn't scrape or violate LinkedIn's Terms of Service. We access data that's already available to you in your LinkedIn account and make it more actionable.
1 min read
Answer
How quickly will we see results?
You'll start seeing results the next day. Signals begin flowing immediately once you connect your LinkedIn accounts and set up your target accounts and ICP.
1 min read
Answer
How we handle data privacy
We take data privacy seriously. The data we access is your LinkedIn dataâinformation already available in your account. You control access and can revoke permissions at any time.
1 min read
Answer
Is Mavin only for B2B SaaS companies?
No. Mavin works for any company where the buyer is a business professional making a considered purchase with trust-based or high annual contract value sales.
1 min read
Answer
Our buyers aren't active on LinkedIn - will this still work?
Yes. It doesn't matter if your buyers are active on LinkedIn. What matters is that your buyers want to research you and understand your technology, your team, and what you stand for.
1 min read
Answer
What counts as a "signal" and what doesn't
A signal is a LinkedIn profile view. Learn why profile views matter and why we focus on this specific buying behavior.
1 min read
Answer
What happens if someone views my LinkedIn page but doesn't engage with content?
Profile views ARE the engagement we track. This isn't about content engagement (likes, comments, shares). When someone views your LinkedIn profile, that's a high-intent signal that they're researching you.
1 min read
Answer
What if my sales cycle is 12+ months?
Long sales cycles are actually ideal for Mavin. Learn how Mavin helps you identify when deals are heating up, multi-thread effectively, and manage complex enterprise sales cycles.
1 min read
Answer
Getting Started
What if my team doesn't use LinkedIn much?
It doesn't matter how much you post or how active you are on LinkedIn. Your LinkedIn profile receives traffic regardlessâbuyers are researching you by viewing profiles, which is the signal Mavin tracks.
1 min read
Answer
What integrations do you support? (CRM, etc.)
We're currently working on a HubSpot integration. Mavin also provides CSV exports that make it easy to connect to your existing tools via automation platforms like Zapier or Make.
1 min read
Answer
What is your trial period? / What if I'm not happy after the first month?
We offer a 30-day paid trial. Use Mavin for 30 days, and if it's not the right fit, schedule an exit interview and we'll provide a full refund.
1 min read
Answer
What's a realistic expectation for signal volume?
Signal volume depends on how many LinkedIn accounts you're monitoring, how market-facing you are, and your outreach activity. But volume doesn't matter as much as how you use the signals.
1 min read
Answer
Who owns the engagement data - us or LinkedIn?
You own the data. This is your LinkedIn dataâthe profile views that LinkedIn already shows you in your 'Who viewed your profile' section. You can export, revoke access, or delete your data at any time.
1 min read
Case Study
How Mavin turned a year-old closed-lost deal into a $1M+ account - by catching a buying committee quietly researching Dropoff's CEO
A major pharmacy account stopped responding. Mavin showed Dropoff's CEO that the prospect's buying committee was researching his team on LinkedIn. They re-engaged and closed the deal.
4 min read