Use Case
Spot the Person Building an Internal Case for You
One person at a target account researched your CEO, VP of Sales, Head of Product, and three AEs over two weeks. That's not casual browsing. That's someone doing due diligence—vetting your leadership, evaluating your team, building a case to bring to their boss.
Without Mavin
What you can't see.
- ✗Someone is doing deep research across your entire team right now—and you have no idea.
- ✗By the time they fill out a form or request a demo, they've probably already talked to your competitors.
- ✗You're treating every contact at a target account equally, when one person is doing all the heavy lifting.
- ✗The person driving the deal forward is invisible until they choose to reveal themselves.
With Mavin
What Mavin shows you.
Sarah Johnson, Director of Revenue Operations at Acme Corp, researched your CEO, VP of Sales, Head of Product, and three AEs over two weeks. She looked at six profiles—that's someone building an internal case, not just browsing. You see her name, title, and the pattern. Reach out now, before she finishes her evaluation and moves on.
Step by Step
The Playbook
Spot the pattern
One person researching six of your team members over two weeks is unmistakable. That's champion behavior—they're evaluating your team from top to bottom.
Understand what they're evaluating
Which roles did they research? A Director researching your CEO and product team is building an executive case. An IC researching AEs is doing peer comparison. The pattern tells you the angle.
Reach out at the right moment
They're already interested—you don't need to convince them. Lead with value for whatever initiative they're working on. Be relevant and timely.
Make it easy for them
They're building an internal case. Give them the ammunition—relevant content, ROI data, executive intros. Make it easy to champion you.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.