Use Case
Identify Champions Before They Raise Their Hand
One person at a target account researched your CEO, VP of Sales, Head of Product, and three AEs over two weeks. That's not casual browsing—that's someone building an internal business case for your solution.
Without Mavin
What you can't see.
- ✗No way to see that one person is doing deep research across your entire team.
- ✗Champions are invisible until they fill out a form or request a demo—by then, they may have already talked to competitors.
- ✗You treat all contacts equally instead of investing in the one person driving the deal forward.
- ✗Your competitor might identify and engage the champion first.
With Mavin
What Mavin shows you.
Sarah Johnson (Director of Revenue Operations) at Acme Corp researched your CEO, VP of Sales, Head of Product, and three AEs over two weeks. That pattern is unmistakable—she's evaluating your team top to bottom and building a case internally. You see her name, title, and LinkedIn profile. Invest in that relationship now, before she reveals herself to the market.
Step by Step
The Playbook
Spot the pattern
Look for individuals who research multiple team members over days or weeks. One person researching six people on your team = champion behavior.
Research the champion
Check their role, seniority, and who on your team they researched. A Director researching your CEO and product team is building an executive business case—not just browsing.
Engage personally
Reach out with a personalized message that leads with value for their initiative. Don't reference the research directly—just be relevant and timely.
Nurture the relationship
Send relevant content, offer exclusive insights, make introductions. Make it easy for them to champion you internally—they're already doing the work.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.