For Content & Brand Teams
Prove your content is moving pipeline. Not just likes.
Mavin ties LinkedIn engagement on your team’s content back to the accounts and people it’s moving — so you can show the exec team what the brand team is actually generating.
The Problem
Great content. Zero evidence.
You know the content is working. You just can’t prove it in a language the exec team cares about — because the engagement that actually drives pipeline happens in places your analytics don’t reach.
Likes are not revenue.
Impressions, engagement rates, and follower growth don’t answer the only question the exec team asks: what pipeline did this drive?
The brand team looks like a cost center.
Sales doesn’t trust the leads content generates. The exec team doubts the ROI. You’re defending budget you should be growing.
Your best posts generate demand that disappears.
When your CEO’s post goes viral with 40,000 impressions, buyers research your whole team. You see none of the follow-on activity.
Editorial planning is guesswork.
Without tying engagement to accounts, you plan content around gut feel and vanity metrics — not what’s actually moving buyers.
How Mavin fits
Engagement to account to pipeline.
Every like, comment, share, and profile view on your team’s content is tracked and resolved to the named contact behind it. Mavin rolls those contacts up to accounts, scores them against your ICP, and shows the engagement trail alongside the pipeline it produced. The brand team finally gets the credit it’s been earning.
Use cases
What content teams actually do with it.
Content-to-account attribution
Which posts drove which target accounts to start engaging with your team?
Executive dashboards
Show the CEO how brand activity translates to pipeline — monthly, with contact-level evidence.
Team LinkedIn activation
Amplify your best content through your team’s networks and measure who picks it up.
Editorial planning
Double down on the topics, formats, and voices that actually move buyers — not just the ones that get likes.
Speaker / event attribution
When your VP speaks on a panel, see which accounts follow up by researching your team.
Pipeline credit for brand
When sales closes a deal, show the engagement trail that brand work contributed along the way.
What changes with Mavin.
Brand Team Today
- ✗Monthly report: 42K impressions, 3.1% engagement rate.
- ✗CEO keynoted a conference. Great energy in the room.
- ✗Brand team defends budget every quarter.
- ✗Content calendar built from gut feel and competitor watching.
- ✗Sales ignores the leads content "generates."
Brand Team With Mavin
- ✓Monthly report: 187 target accounts engaged with content. 34 now in pipeline.
- ✓Post-keynote: 18 target accounts researched your team within 48 hours.
- ✓Brand team shows direct pipeline contribution in every exec review.
- ✓Content calendar driven by topics that move specific target accounts.
- ✓Sales trusts content-sourced accounts because each one comes with named buyers researching the team.
Your content is earning pipeline. Start proving it.
Connect your team in minutes. Start seeing which accounts your content is moving.