For RevOps
Turn signals into actions your reps actually take.
You own the pipes. You wire the stack, route the data, and own whether reps actually act on what fires. Mavin gives you a signal worth piping — contact-level LinkedIn intent, routed by ownership, deduped against pipeline, ready to fire any downstream automation.
The Problem
The signal fires. Nothing happens.
RevOps is measured on whether reps act on the right thing at the right time. The last mile — signal to action — is where every intent stack quietly breaks.
Intent arrives at the account. Reps ask “who do I call?”
Your intent stack tells you Acme Corp is in-market. It doesn’t tell you which person, which role, or which signal actually matters — and the SDR burns hours guessing.
Alerts live in dashboards nobody opens.
You wired the integration. The signal fires. The alert lands in a tab that hasn’t been opened this quarter. Adoption dies, and RevOps owns the failure.
Your automations break when any vendor ships a change.
Six tools glued together with Zaps, webhooks, and duct tape. One API change and the signal-to-sequence pipeline quietly stops firing. You find out from a rep complaint.
Reps don’t trust the score.
The intent score says “hot.” The contact is wrong, stale, or already a closed-lost in active follow-up. Trust erodes, reps ignore the alerts, and the system you built gets worked around.
The Gap
From “a signal fired” to a rep acting on it.
Intent data is everywhere. What RevOps actually owns is the distance between a signal firing and a rep doing something about it. Mavin closes that distance — contact-level, in Slack, deduped, and automation-ready by default.
“Acme Corp is showing intent.”
- · Account-level, no owner to route to
- · Lands in a dashboard, not a rep’s workflow
- · No dedupe against active pipeline
- · Stale by the time the SDR finds a contact
“Sarah Chen at Acme researched your CTO. Routed to the owner. Ready for sequence enrollment.”
- · Named contact at a named account
- · Routed by ownership, territory, or round-robin
- · Deduped against CRM — net-new only
- · Webhook + CRM write for any downstream play
What You Get
A signal clean enough to automate against.
Ownership-aware routing, out of the box.
Every signal is a named contact at a named account — so ownership, territory, and round-robin rules resolve cleanly. No more account-level signals landing in a shared queue with no owner.
Signals land in Slack, where reps already work.
Mavin delivers contact-level alerts into Slack and your CRM — in a dedicated channel, routed to the owner, with the engagement context attached. Reps act in minutes because the signal is already actionable.
Webhooks and CRM writes to fire anything downstream.
Every signal is a clean payload — contact, account, activity, score. Enroll in a sequence, create a task, enrich the record, trigger a play. Mavin hands off; the automations you already own take it from there.
Deduped against your pipeline. Net-new only.
Mavin checks signals against your CRM before alerting. Active opps, open sequences, and recent closed-lost windows are respected — so reps only see alerts that are actually new and actually worth acting on.
What changes with Mavin.
RevOps Today
- ✗Intent lands at the account level. SDRs burn hours figuring out who to actually call.
- ✗Alerts pile up in a dashboard nobody opens. Adoption dies the week after launch.
- ✗Six tools, three integrations, a dozen Zaps. One vendor ships a change; the pipeline breaks silently.
- ✗Signals fire on contacts already in active sequences. Reps get noise and stop paying attention.
- ✗Ownership rules can’t resolve on company-level intent. Everything routes to a shared queue.
RevOps With Mavin
- ✓Every signal is a named contact at a named account — ownership resolves automatically.
- ✓Alerts land in Slack where reps already work. First action within minutes of the signal firing.
- ✓One source, one payload, one integration. Automations stay stable because the signal source is stable.
- ✓Mavin dedupes against your CRM before alerting. Reps only see signals that are net-new and actionable.
- ✓Round-robin, territory, or owner-based routing — all supported from one clean contact-level signal.
Every signal, routed, deduped, and ready to fire.
Setup takes 5 minutes. Start wiring Mavin into your stack today.