Our Story
About Mavin
(may-vin)
We are the connective tissue between sales, marketing and AI.
Where we come from
We didn't start by building a product. We started in the trenches with clients — running account-based marketing, building go-to-market systems, and consulting on AI utilization and deployment for 20+ companies across industries and stages.
We've been in your seat
- •Series A startups to publicly traded enterprises
- •SaaS, logistics, manufacturing, cleantech, professional services
- •Embedded as members of the team — not outside advisors
We leave things that last
- •Pipeline strategy, demand gen, and revenue operations from scratch
- •AI-native tooling and workflow automation
- •GTM infrastructure that teams actually use after we leave
We see things differently
- •AI is generating more noise than ever — more outbound, more content, more everything
- •We believe listening to the market will always outperform adding to the noise
- •Strong opinions, loosely held — we'd rather be honest than right
The insight that became our first product
Across every engagement, we kept seeing the same thing: 82% of prospects were researching teams on LinkedIn before they ever engaged. All of it invisible.
Buying behavior starts with research. Not form fills, not demo requests — people checking out your team, going deep on your experience, bringing colleagues into the evaluation.
That research IS the buying signal. More honest than any intent data based on content consumption or firmographic fit.
It was sitting in LinkedIn data that teams already owned but couldn't access in any useful way. So we built Mavin Signal to surface it.
How we work today
Mavin Signal is the product — it aggregates LinkedIn research across your entire team to reveal which people at which target accounts are interested, with full contact details. See buying committees form, time your outreach, and act while you're top of mind.
Mavin Services is us in the trenches — GTM consulting, operations, and engineering for teams that want hands-on help building their revenue engine.
Founders
Aaron O'Hearn
Co-founder, Head of GTM. Spent years at Rev, a foundational AI company, before running GTM as a service for 20+ enterprise companies. Lives at the intersection of sales, operations, and product.
