About Mavin
We kept seeing the same pattern.
We spent over a 18 months running enterprise demand generation as a service for more than 20 companies at various stages. Different industries, different GTM motions, different stages of growth. 1 common pattern.
What we noticed
Enterprise prospects were researching before they ever engaged. 82% of them, actually. They'd check out teams on LinkedIn, read content, ask their networks about individuals. All of it happening invisibly, as part of the dark funnel.
82% of prospects research before engaging
- •Prospects check out teams on LinkedIn
- •They read profiles, and check out content
- •All of it happening invisibly
This data was there - teams just couldn't see it
- •Marketing couldn't tell which accounts were researching them
- •Sales didn't know who was genuinely curious versus who needed outreach
- •RevOps couldn't measure any of it
Everything drives signal. Literally everything
- •Events, content, speaking, emails, calls, ads - all drive signal
- •Most of it happening on LinkedIn where teams couldn't see it
- •All of it invisible in the dark funnel
The insight that became Mavin
Buying behavior starts with research. Not form fills, not demo requests - research. People checking out your team, going deep on your experience, bringing colleagues into the evaluation.
That research IS the buying signal. It's more honest than any intent data based on content consumption or firmographic fit.
And it was all sitting there in LinkedIn data that teams already owned but couldn't access in any useful way.
What we built
Your prospects research your team on LinkedIn before they make contact - vetting your leadership team, checking out your product team, forming opinions. Most companies are completely blind to this buying behavior.
We built Mavin to reveal these signals.
We aggregate LinkedIn research across your entire team - not just individuals - so you see which specific people at which target accounts showing interest. See buying committees as they form. Respond while they're warm.
We built it because we saw this pattern across 20+ companies and realized: this isn't unique to us. Every revenue team needs to see this data. Every revenue team needs this intelligence.
Your prospects are already telling you they're interested. Mavin helps you see it.
