Use Case
See Who's Engaging With Content You Care About
Your CEO posts on LinkedIn and gets 200 likes. Your champion shares an industry take and gets a dozen comments. A thought leader in your space publishes something relevant and your target accounts are all over it. You see the vanity metrics. You don't see the names.
Without Mavin
What you can't see.
- ✗LinkedIn shows you impressions and engagement counts. It doesn't show you which target accounts are in there.
- ✗Your champions post content that draws your ideal buyers—and that signal goes nowhere.
- ✗Prospects engage with your CEO's posts and you never know. They're raising their hand and you can't see it.
- ✗Content is generating attention from exactly the right people, but you can't connect it to pipeline.
With Mavin
What Mavin shows you.
Your CEO's latest post got engagement from three target accounts—a VP of Sales liked it, a Director of Ops commented, and an SDR Manager shared it. Your champion posted an industry take and two accounts you've been nurturing engaged with it. Those aren't vanity metrics anymore. Those are names you can call tomorrow.
Step by Step
The Playbook
Monitor the content that matters
Connect the LinkedIn profiles generating content your target accounts engage with—your CEO, your champions, your team's biggest voices.
Watch who engages
When someone from a target account likes, comments, or shares content you care about, Mavin surfaces their name, title, and company. That's a warm lead, not a metric.
Act on engagement, not impressions
A prospect who commented on your CEO's post is warmer than one who opened your email. Reach out while the content is still fresh—reference what they engaged with.
Connect content to pipeline
Track which content generates engagement from target accounts and which of those engagements convert to meetings. Show the team that content isn't just branding—it's pipeline.
Who benefits most
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.