Use Case
Find Warm Paths Into Target Accounts
You have 40 reps, 14 BDRs, and 12 SEs. Someone on your team almost certainly has a warm path into that target account—a former colleague, a mutual connection, someone who engaged with their content. But nobody knows who has the connection, so you cold call anyway.
Without Mavin
What you can't see.
- ✗Your team has hundreds of connections into target accounts—but nobody knows who has the warm path.
- ✗Reps cold call accounts where a colleague already has a relationship.
- ✗Warm intros are the highest-converting outreach method, but you only stumble into them by accident.
- ✗No way to see that your SVP and their VP engaged with the same LinkedIn post last week.
With Mavin
What Mavin shows you.
You're about to cold call into Acme Corp. Mavin shows you that your SVP of Growth already has a connection—their VP of Sales researched your SVP's profile twice this month. Your AE used to work at Acme's parent company. And three people at Acme engaged with your CEO's latest LinkedIn post. You don't need a cold call. You need an intro.
Step by Step
The Playbook
Check for warm paths first
Before any cold outreach to a target account, see which of your team members have existing signals from that account. A warm intro converts at 10x a cold call.
Map the relationship
Mavin shows which team members were researched by people at the target account—and which contacts engaged with your team's content. That's your warm path.
Ask for the intro
Walk over to your SVP and say "hey, someone at Acme has been looking at your profile—can you make an intro?" That's a five-minute conversation that replaces a month of cold outreach.
Track warm path conversion
Measure how warm-path outreach performs vs. cold. Once your team sees the numbers, they'll check Mavin before every new account.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.