Use Case
Build Pipeline From Accounts That Want to Buy
Your pipeline is thin. Outbound is cold and getting colder. You need more pipeline—but adding more cold volume isn't the answer when response rates are at 2%.
Without Mavin
What you can't see.
- ✗Pipeline built from cold lists with 2% response rates. More volume, same bad math.
- ✗Marketing leads aren't converting—wrong accounts, wrong contacts, wrong timing.
- ✗No way to identify accounts that are interested but haven't filled out a form.
- ✗You're spending money to find prospects who are already looking for you.
With Mavin
What Mavin shows you.
Fifteen accounts that match your ICP researched your team this month—and eight of them aren't on your target list yet. A VP of Sales at one company looked at your CEO and three AEs. A Director of Revenue at another researched your Head of Product twice in one week. That's warm pipeline you didn't know existed, from accounts that came to you.
Step by Step
The Playbook
Shift from cold to warm
Prioritize outreach to accounts showing buying signals. Each contact already demonstrated interest by researching your team—you're not interrupting, you're responding.
Discover hidden pipeline
Mavin's dynamic list building surfaces accounts matching your ICP that are researching your team but aren't on your target list yet. Add them and act fast.
Convert at higher rates
Warm outreach to people who researched your team converts at 5x or higher vs. cold. Same number of outreach hours, dramatically more meetings.
Build a predictable signal
Use weekly buying signal volume as a leading indicator for pipeline health. More signals from target accounts = more pipeline potential. Track it like you track pipeline itself.
Who benefits most
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.