Use Case

Stop Guessing. Start Calling Accounts That Are Already Warm.

Your pipeline is thin and your outbound is getting colder. You're making 50 calls a day into a list of strangers. Response rates are at 2% and falling. You don't need more volume—you need to know which accounts are already paying attention.

Without Mavin

What you can't see.

  • You're cold-calling into a list of strangers—50 dials a day, 2% response rate, same bad math.
  • No way to tell which accounts on your list are warm right now vs. stone cold.
  • Accounts that are actively researching you look identical to accounts that have never heard of you.
  • You're spending your best selling hours on companies showing zero interest.

With Mavin

What Mavin shows you.

Fifteen accounts on your list researched your team this month. A VP of Sales at one company looked at your CEO and three AEs. A Director of Revenue at another researched your Head of Product twice in one week. Eight of them aren't even on your target list yet—they found you first. Call those fifteen before you touch the other 185.

Mavin buying signals filtered to your target accounts

Step by Step

The Playbook

1

Start with signal, not the list

Every morning, check which accounts showed buying signals overnight. Those are your first calls—not the next name on the spreadsheet.

2

Discover accounts you didn't know about

Mavin surfaces ICP accounts researching your team that aren't on your list yet. They came to you—add them and act fast.

3

Convert at 5x the rate

Warm outreach to people who researched your team converts dramatically better than cold. Same hours, more meetings.

4

Track signal as a pipeline metric

Use weekly buying signal volume as a leading indicator. More signals from target accounts = more pipeline coming. Track it like you track pipeline itself.

See your buying signals

Setup takes 5 minutes. See which target accounts are researching your team today.