Use Case
Catch Dead Deals Coming Back to Life
You have 50 closed-lost deals from the past year. Some of them went cold because of timing, budget, or a reorg. A few of those buyers are back in market right now—researching your team again, quietly, without telling you. You'll never know unless you catch the signal.
Without Mavin
What you can't see.
- ✗Closed-lost deals sit dead in your CRM. No one monitors them.
- ✗When a buyer comes back, they start fresh—often with a competitor who reaches out first.
- ✗Your "check in" emails go nowhere because you're guessing on timing.
- ✗You have no signal that a dormant account is active again until they request a demo from someone else.
With Mavin
What Mavin shows you.
A deal you lost six months ago just came back. The VP of Sales who ghosted you researched your CEO and Head of Product this week. Two other people at the account—people you never talked to—checked out your AEs. The buying committee is reforming. You know before your competitor does.
Step by Step
The Playbook
Monitor your closed-lost list
Add closed-lost accounts to Mavin. When anyone at those accounts starts researching your team again, you'll know immediately.
Watch for the pattern
A single profile view might be noise. But when 2-3 people from a dormant account start researching your team in the same week—that's a deal coming back to life.
Re-engage with context
You're not sending a "just checking in" email. You know they're back in market. Reach out with something relevant to where they left off—timing is everything.
Get there before the competitor
The buyer who comes back often evaluates new vendors too. The rep who re-engages first has a massive advantage—you already have the relationship.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.