Use Case
See Buying Committees Before They See You
Your deal is single-threaded. You're talking to one person at the account. You don't know who else is involved in the decision, what they care about, or whether the evaluation is expanding beyond your contact.
Without Mavin
What you can't see.
- ✗Single-threaded deals stall because you don't know who else is evaluating.
- ✗No visibility into which stakeholders are researching your team behind the scenes.
- ✗Can't tailor messaging to different roles—you're guessing who cares about what.
- ✗Deals collapse when your single contact leaves, gets overruled, or loses influence.
With Mavin
What Mavin shows you.
Three people from Acme Corp researched your team this week. Sarah Johnson (VP Sales) looked at your CEO and VP of Sales. Mike Chen (Director of Ops) researched your Head of Product. Lisa Park (SDR Manager) checked out three of your AEs. That's a buying committee forming—and you know exactly who's involved, what angle each person is evaluating, and who to reach out to next.
Step by Step
The Playbook
Identify the committee
When multiple people from the same account research your team, Mavin maps the buying committee—names, titles, and which team members each person researched.
Multi-thread immediately
Reach out to each committee member with messaging tailored to their role. The VP cares about strategy; the Director cares about implementation; the Manager cares about day-to-day usage.
Track engagement depth
See which committee members are most active. The VP who researched five team members is more engaged than the IC who researched one—invest accordingly.
De-risk the deal
Build relationships with multiple stakeholders so the deal doesn't collapse if one contact changes roles or loses influence. Three threads are harder to kill than one.
Who benefits most
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.