Is Mavin only for B2B SaaS companies?

No. Mavin works for any company where the buyer is a business professional making a considered purchase.

The best fit: Companies with trust-based or considered sales with high annual contract value.

What does "considered purchase" mean?

• The buyer needs to research and evaluate
• Multiple stakeholders are involved
• The decision isn't made instantly by one person
• There's a relationship and trust component

Who uses Mavin successfully:

• B2B SaaS companies (yes)
• Deep tech and scientific product companies (buyers researching the team behind the technology)
• Professional services firms
• Enterprise hardware companies
• Manufacturing companies selling to businesses
• Any B2B company where buyers research who they're buying from

When it's less useful: Small, inexpensive products where decisions are made quickly by one person with little research.

The common thread: If your buyer wants to understand who's behind your product or technology before they buy, Mavin will help you see when they're researching you. These are buying signals—and they happen across every industry with considered purchases.