Can I start small and expand later?

Absolutely.

Most companies start with 2 seats (often CEO + Head of Sales or CEO + founder) and expand as they see value.

Common expansion path:

• Start: 2 seats (CEO, Head of Sales)
• Add: Head of Product, CTO
• Expand: Full exec team + key customer-facing roles
• Typical steady state: 8 seats

Why 8 seats is common: This usually covers your senior leadership/executive team plus the roles customers tend to research most—product leaders, operational leaders, and sales leaders.

You control the pace: Add seats when you're ready. Start with what makes sense for your budget and team. Scale as you prove ROI.