What to expect in your first month with Mavin

Welcome to Mavin! You're about to start seeing which specific people at which target accounts are researching your team on LinkedIn. Here's what to expect and what you should do in your first minutes, days, and month.

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First Minutes

What to Expect from Mavin

Connection confirmation: Your LinkedIn account is connected, and Mavin starts aggregating buying signals across your team.

Buying signals appear: You'll immediately start seeing everyone who has researched your team—name, title, company, LinkedIn profile, everything. If you've added target accounts, you'll see which signals match your target list.

Team aggregation begins: As more team members connect, you'll start seeing patterns when multiple people from the same account research different team members.

Your Next Steps (Important)

Define your target accounts: Add your target account list so Mavin filters for signals that matter. You'll only see buying signals from accounts you actually care about—no noise from random companies.

Invite your team: The more team members you connect, the more signals you harvest. Start with sales leadership and executives—they typically generate the highest-value signals.

Add your team to the Slack channel: Add anyone on your sales or marketing team who needs to see the signal data to your Mavin Slack channel. This lets them see signals, coordinate on outreach, and tag each other for next steps.

Did You Remember To...

Review your subscription settings? Make sure your plan matches your team size and needs.

Check which team members have Sales Navigator? Only team members with LinkedIn Sales Navigator or Premium can contribute signals to Mavin.

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First Few Days

What to Expect from Mavin

More signals from everyone: You'll see everyone who is researching your team. If you've added target accounts or persona information, you'll see which people match your filters and which don't.

Pattern recognition: When multiple people from the same account research your team, you'll start seeing buying committee patterns emerge.

Your Next Steps

Review your first signals: Look at who's researching your team. Are they the right titles? Right companies? Adjust your target account filters if needed.

Act on warm signals immediately: When someone researches your team, respond within 24-48 hours while they're warm. Personalize your outreach with context about what they viewed.

Refine your ICP criteria: Based on the signals you're seeing, adjust your ICP settings to improve the quality of signals and future account proposals.

Invite more teammates: Add more sales reps, product team, technical team. The larger your connected team, the more buying intelligence you capture.

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First Month

What to Expect from Mavin

Pipeline impact: You'll have a steady flow of warm prospects to reach out to, with full contact details and context about their interest.

Buying committee insights: Clear patterns showing which accounts have multiple stakeholders researching, helping you identify serious buyers vs. casual interest.

Dynamic list proposals: Mavin will start identifying accounts outside your target list that match your ICP and are showing buying interest.

Team leverage: You're harvesting signals from your entire team's LinkedIn presence—CEO, product, sales, everyone contributing to your pipeline intelligence.

Your Next Steps

Review dynamic list proposals: Check the accounts Mavin is suggesting. If they match your ICP and show strong signals, add them to your target list. (only available to beta accounts)

Connect your CRM (HubSpot/Salesforce): Sync buying signals to your CRM so contact records are auto-created with full context. (only available to beta accounts)

Track your response rates: Start measuring how warm outreach (based on buying signals) performs vs. your cold outreach. You should see significantly higher response rates.

Optimize your workflow: Review how signals flow to your team. Are reps acting fast enough? Do you need to adjust routing rules? Fine-tune for maximum efficiency.

Compare warm vs. cold performance: Analyze conversion rates for outreach based on buying signals vs. traditional cold outreach. Share the wins with your team.

Expand your connected team: Identify other team members who could contribute valuable signals—product marketing, customer success, technical team. More signals mean more opportunities.

Review buying committee patterns: Look at accounts where multiple people researched your team. Are you multi-threading into these accounts effectively?

Leverage executive signals: Review which target accounts researched your CEO or executives. These are often your highest-value opportunities—make sure they're being prioritized.

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Tips for Success

Respond fast: Buying signals are time-sensitive. The faster you respond, the warmer the prospect. Set up workflows to ensure signals are acted on within 24 hours.

Personalize with context: Don't just say "I saw you viewed our profile." Reference what they looked at: "Noticed you checked out our CEO's background in enterprise sales..."

Focus on patterns: One person viewing one profile might be casual interest. Three people from the same account researching multiple team members? That's a buying committee—prioritize it.

Keep your target list current: Regularly review and update your target accounts. Add the accounts Mavin proposes when they show strong signals.

Measure everything: Track response rates, meeting bookings, and pipeline from buying signals. This data proves ROI and helps you optimize your approach.

Leverage your whole team: The more team members connected, the more signal you capture. Make it easy for people to connect by showing them the value.

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Need Help?

Questions about setup? Message us through the Slack app and we'll help you get configured.

Want to optimize your workflow? Read our companion guide on getting the most out of Mavin, or we're happy to do a quick review call to help.

Technical issues? Email support@mavinmakes.com and we'll resolve it quickly.