For Revenue Operations
Your Intent Data Creates Work. Mavin Creates Records.
Your intent data sends account-level alerts that don't create contacts in Salesforce. Reps manually research every signal. Buying committee visibility is fragmented. Mavin flows contact-level buying signals directly into your CRM and Slack—automatically.
The Problem
The signal layer doesn't feed your machine.
You've built a well-oiled revenue machine: CRM workflows, lead routing, scoring models, Slack alerts. But the buying signal layer is broken. Intent data fires at the account level and creates no contacts, no tasks, no routing.
SDRs get an alert and spend two hours researching who to call, then manually enter the contact into Salesforce. Everything you automated falls apart at the signal layer.
Buying committee visibility is fragmented. Individual reps see who researched their own profile, but there's no aggregated view—no way to see three people from the same account researched your team in the same week.
The Solution
What Changes With Mavin
Five capabilities that make buying signals flow through your revenue machine—automatically.
Contact Records Created Automatically
When a buying signal is detected, Mavin auto-creates the contact record in your CRM with full details—name, title, LinkedIn profile. No manual entry.
Signals Routed to the Right Rep
Route buying signals to the right rep automatically based on role, account assignment, and territory. No manual triage.
Buying Committee Visibility in Your CRM
See buying committee formation in real-time. When multiple contacts from the same account research your team, it's tracked and visible—not scattered across individual profiles.
Signals Flow Into Your Existing Stack
Buying signals flow into Salesforce, Slack, and your existing CRM workflows. Signals feed directly into your machine—not a separate dashboard your reps ignore.
Account Lists Built From Aggregated Intelligence
Build account lists dynamically from team-level buying signals—not firmographic criteria that go stale. Your target list reflects actual market interest.
Before and After
Your Stack Without Mavin
- ✗"Acme Corp interested"—no contact details
- ✗SDR manually researches and enters contacts
- ✗No automatic routing for buying signals
- ✗Buying committee data fragmented across individual views
- ✗Signal layer creates work, not leverage
Your Stack With Mavin
- ✓Contact auto-created in Salesforce with full context
- ✓Routed to the right rep automatically—no triage
- ✓Slack alert + task created matching SDR workflow
- ✓Buying committee tracked at the account level in your CRM
- ✓Signal layer feeds directly into your GTM machine
Team Intelligence
Harvest signals across your entire team.
RevOps needs data that flows. Mavin aggregates LinkedIn research across every connected team member and routes it through your existing infrastructure. Contacts created automatically. Signals routed to the right rep. Buying committees tracked as they form.
“Mavin revealed that [a large EV car and infrastructure maker] had multiple people researching us over several weeks. That intelligence would have been hidden from us otherwise—we had no idea they were even looking at us.”
See Mavin in Action
See Buying Committees Before They See You
Your deal is single-threaded. You're talking to one person at the account. You don't know who else is involved in the decision, what they care about, or whether the evaluation is expanding beyond your contact.
View playbook →Prioritize Your Target Accounts
You have 200 target accounts in your CRM. Your reps work them randomly—or alphabetically. Most aren't interested right now, and the ones that are look identical to the rest.
View playbook →Build Pipeline From Accounts That Want to Buy
Your pipeline is thin. Outbound is cold and getting colder. You need more pipeline—but adding more cold volume isn't the answer when response rates are at 2%.
View playbook →See which target accounts are researching your team today.
Setup takes 5 minutes. Start seeing buying signals immediately.