Mavin vs Cognism
Cognism gives you phone-verified contact data with a focus on European GDPR compliance. Mavin shows you which of those contacts are already warm — actively researching your team on LinkedIn. One is a database. The other is a buying signal.
Mavin
Shows you which specific people at target accounts are researching your team on LinkedIn — aggregated across your CEO, sales team, product leaders, and entire organization.
Cognism
GDPR-compliant B2B contact data provider specializing in phone-verified mobile numbers and European market coverage.
Feature Comparison
Side-by-Side
| Feature | Mavin | Cognism |
|---|---|---|
| Signal Channel | LinkedIn research activity (inbound) | Contact database (outbound) |
| Signal Level | Contact-level with buying behavior | Contact-level data — no behavior |
| Contact Details | Always included — people who researched your team | Phone-verified mobile numbers and emails |
| Team Aggregation | Yes — captures research across your entire team | No |
| Buying Committee Visibility | Yes — real committees from research behavior | No |
| Signal Timing | Real-time buying signals | Static data — no timing signal |
| Pricing | Starts at $90/mo | Custom pricing (typically $15K–$40K+/year) |
Strengths
Where Each Platform Wins
Where Cognism Wins
- Phone-verified mobile numbers — Cognism's Diamond Data offers human-verified mobile numbers for direct outreach. If you're running a phone-first motion, this matters.
- European market coverage — strong GDPR-compliant data coverage across European markets, with Do Not Call list checking built in.
- Compliance framework — built with GDPR at the core. Important for teams selling into regulated European industries.
- Bombora intent integration — includes Bombora intent data in the platform for account-level intent signals.
Where Mavin Wins
- Buying behavior, not a database — Cognism gives you contact data to cold call. Mavin tells you which contacts are already interested — they researched your team on LinkedIn. The difference in outreach response rates is dramatic.
- Team aggregation — Mavin captures research across your CEO, product team, and entire org. When three people from the same account research different team members, that's a buying committee forming. Cognism doesn't touch LinkedIn research signals.
- Earlier signal — LinkedIn research happens before prospects engage with web content or pick up the phone. Mavin catches buyers when they first start vetting your team.
- $90/month, not $30K/year — Mavin starts at $90/month. Cognism typically requires a five-figure annual contract.
Use Both Together
Cognism and Mavin complement each other. Cognism provides verified contact data for outbound prospecting, especially in European markets. Mavin reveals which contacts are actively interested — researching your team on LinkedIn. Use Cognism for your contact database and compliance needs. Use Mavin to prioritize outreach to contacts showing real buying behavior.
Decision Guide
Which Should You Choose?
Choose Mavin if…
You want to prioritize warm contacts over cold data. You need buying committee intelligence from real behavior. You want affordable buying signal intelligence without a five-figure annual commitment.
Choose Cognism if…
You're focused on European markets and need GDPR-compliant contact data. You need phone-verified mobile numbers for direct calling. You're building outbound motions in regulated industries.
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.