Mavin vs Apollo
Apollo gives you contacts and email sequences for cold outreach. Mavin shows you which prospects are already warm — actively researching your team on LinkedIn. One fills your sequences with cold contacts. The other fills them with people who are already interested.
Mavin
Shows you which specific people at target accounts are researching your team on LinkedIn — aggregated across your CEO, sales team, product leaders, and entire organization.
Apollo
All-in-one sales platform combining a contact database, email sequences, dialer, and engagement analytics for outbound sales teams.
Feature Comparison
Side-by-Side
| Feature | Mavin | Apollo |
|---|---|---|
| Signal Channel | LinkedIn research activity (inbound) | Contact database + engagement tracking (outbound) |
| Signal Level | Contact-level with buying behavior | Contact-level data — no buying behavior |
| Contact Details | Always included — people who researched your team | Cold contacts from a database |
| Team Aggregation | Yes — captures research across your entire team | No |
| Buying Committee Visibility | Yes — real committees from research behavior | No |
| Signal Timing | Real-time buying signals | Static data + sequence engagement metrics |
| Pricing | Starts at $90/mo | Free tier; paid from $49/mo per user |
Strengths
Where Each Platform Wins
Where Apollo Wins
- All-in-one outbound platform — contact data, email sequences, dialer, and analytics in one tool. Everything you need to run outbound from a single platform.
- Affordable and accessible — free tier and low per-seat pricing makes it one of the most accessible sales platforms for startups and small teams.
- Sequence automation — built-in multi-channel sequences for automated outbound workflows.
- Large contact database — 250M+ contacts for building prospecting lists at scale.
Where Mavin Wins
- Warm signals vs. cold lists — Apollo gives you contacts to sequence. Mavin tells you which of those contacts are already interested — they researched your team on LinkedIn. The difference in response rates is dramatic.
- Team aggregation — Mavin captures research across your CEO, product team, and entire org. When three people from the same account research different team members, that's a buying committee forming. Apollo has no team intelligence layer.
- Inbound intelligence — Mavin reveals buying interest you'd otherwise miss completely. Apollo is built for outbound — it tells you nothing about who's already looking at you.
- Signal quality — researching your team on LinkedIn is deliberate buying behavior. Being in a contact database just means someone has a job.
Use Both Together
Apollo and Mavin work well together. Use Mavin to identify which accounts and contacts are showing real buying interest. Use Apollo to execute outreach to those warm contacts with personalized sequences. Mavin fills Apollo's sequences with warm prospects instead of cold contacts — dramatically improving response rates.
Decision Guide
Which Should You Choose?
Choose Mavin if…
You want to prioritize warm outreach over cold sequences. You need buying committee intelligence. You want to turn your team's LinkedIn presence into pipeline.
Choose Apollo if…
You're building an outbound sales motion from scratch and need a contact database, sequencing tool, and dialer in one platform. You're a startup or small team looking for the most affordable all-in-one sales tool.
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.