Use Case
Get More From Conferences
You're attending SaaStr next month. You'll meet hundreds of people, scan badges, collect cards. But you have no idea who researched your CEO before stopping by your booth—or who went home and started vetting your entire team afterward.
Without Mavin
What you can't see.
- ✗Your follow-up list is ranked by gut feeling and who remembered to scan a badge.
- ✗No idea who researched your team before the event—they came prepared, you didn't.
- ✗No way to see the post-event spike when new accounts start vetting your leadership team.
- ✗Conference ROI is a mystery because you can't connect event presence to pipeline.
With Mavin
What Mavin shows you.
Three days before SaaStr, four people from Acme Corp researched your CEO and two AEs. During the event, a VP of Engineering at a company you've never heard of checked out your Head of Product. Two days after, six contacts from three new accounts started researching your team. You know exactly who came prepared, who got interested at the event, and who to call first Monday morning.
Step by Step
The Playbook
Before the event
Review which target accounts researched your team in the past two weeks. These are your priority meetings at the conference—they're already warm.
During the event
Check Mavin daily for new buying signals. People you meet at the booth will research your team that night—see exactly who does and what they looked at.
After the event
Watch for the post-event research spike. New accounts that start researching your CEO, Head of Product, and AEs after the conference are your warmest follow-ups.
Prioritize follow-up
Rank your list by signal strength: accounts where multiple people researched your team > single researchers > no signal. Skip the spreadsheet—Mavin already sorted it.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.