Mavin vs ZoomInfo
ZoomInfo gives you a list of 100 VPs to cold call. Mavin shows you the 3 who researched your CEO this week. One is a database. The other is a buying signal.
Mavin
Shows you which specific people at target accounts are researching your team on LinkedIn — aggregated across your CEO, sales team, product leaders, and entire organization.
ZoomInfo
B2B contact and company database providing direct dials, email addresses, and firmographic data for sales prospecting at scale.
Feature Comparison
Side-by-Side
| Feature | Mavin | ZoomInfo |
|---|---|---|
| Signal Channel | LinkedIn research activity (inbound) | Contact database (outbound) |
| Signal Level | Contact-level with buying behavior | Contact-level data — no behavior |
| Contact Details | Always included — people who researched your team | Cold contacts from a database |
| Team Aggregation | Yes — captures research across your entire team | No |
| Buying Committee Visibility | Yes — real committees from research behavior | Org charts available; no buying behavior |
| Signal Timing | Real-time — who's interested now | Static data — no timing signal |
| Pricing | Starts at $90/mo | $15K–$50K+/year |
Strengths
Where Each Platform Wins
Where ZoomInfo Wins
- Massive contact database — millions of verified contacts with direct dials and email addresses. The gold standard for outbound contact data.
- Firmographic and technographic data — detailed company intelligence including tech stack, revenue, and employee count for targeting and segmentation.
- Outbound scale — built for high-volume prospecting when you need to reach hundreds or thousands of contacts.
- Intent data add-on — ZoomInfo offers its own intent data layer for account-level signals.
Where Mavin Wins
- Warm vs. cold — ZoomInfo gives you contact data. Mavin tells you which of those contacts are actively interested in you. Customers report 5x higher response rates reaching out to Mavin-identified prospects vs. cold outreach.
- Buying behavior, not a database — Mavin's contacts come from actual buying behavior — people who researched your team on LinkedIn. ZoomInfo's contacts come from a static database.
- Team aggregation — Mavin captures research across your CEO, product team, and entire org. When three people from the same account research different team members, that's a buying committee forming. ZoomInfo has org charts, but no way to see who's actively interested.
- Fraction of the cost — Mavin starts at $90/month. ZoomInfo typically requires a five-figure annual contract.
Use Both Together
ZoomInfo and Mavin serve different parts of your GTM motion. ZoomInfo is your contact database for building outreach lists at scale. Mavin tells you which contacts on those lists are actively interested right now. Use ZoomInfo to build your total addressable market. Use Mavin to prioritize the accounts and contacts showing real buying behavior — and reach out while they're warm.
Decision Guide
Which Should You Choose?
Choose Mavin if…
You want to prioritize warm outreach over cold calling. You already have contacts but need to know who's interested. You want buying intelligence at a fraction of the cost of enterprise data providers.
Choose ZoomInfo if…
You're doing high-volume outbound and need verified contact data at scale. You're building your total addressable market from scratch. You need firmographic and technographic data for territory planning.
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.