Mavin vs LinkedIn Sales Navigator
Sales Navigator shows you who viewed your profile. Mavin shows you who researched your CEO, your VP of Sales, your Head of Product — your entire team — and connects the dots. When three people from Acme research different team members, Sales Nav shows three separate notifications to three different people. Mavin shows you one coordinated buying signal.
Mavin
Aggregates LinkedIn research across your entire team, filters for target accounts, and reveals buying committees as they form. Requires Sales Navigator — it's the team intelligence layer on top.
LinkedIn Sales Navigator
LinkedIn's premium sales tool providing advanced search, lead recommendations, InMail credits, and individual profile view notifications.
Feature Comparison
Side-by-Side
| Feature | Mavin | LinkedIn Sales Navigator |
|---|---|---|
| Signal Channel | LinkedIn research — aggregated across your team | LinkedIn — individual profile views only |
| Signal Level | Team-level patterns + contact-level details | Individual views on your profile |
| Target Account Filtering | Yes — only signals from accounts you care about | No — all profile views, unfiltered |
| Team Aggregation | Yes — your entire organization | No — your profile only |
| Buying Committee Visibility | Yes — multiple people from the same account | No — isolated individual views |
| Dynamic List Building | Yes — surfaces interested accounts from signal patterns | No — manual list management |
| Alerting | Proactive Slack notifications for target accounts | Profile view notifications (limited history) |
| Pricing | Starts at $90/mo (requires Sales Nav) | $99–$169/mo per seat |
Strengths
Where Each Platform Wins
Where Sales Navigator Wins
- Direct prospecting — advanced search, lead recommendations, and InMail credits for active outbound. The foundational LinkedIn selling toolkit.
- Individual relationship building — see who viewed your profile for personal follow-up and networking.
- Native LinkedIn experience — works within the platform you already use daily.
- Broad sales intelligence — company updates, job changes, and shared connections for warm introductions.
Where Mavin Wins
- Team aggregation — Sales Nav shows who viewed your profile. Mavin shows who researched your CEO, VP Sales, Head of Product, and entire team. Your CEO gets researched more than anyone on your team — and that signal never reaches your sales reps. Mavin captures it.
- Buying committee visibility — when three people from Acme research different members of your team in the same week, that's a buying committee forming. Sales Nav shows three separate profile views to three different people. Nobody connects the dots. Mavin does.
- Target account filtering — Sales Nav shows all profile views equally: recruiters, competitors, random people. Mavin filters for your target accounts and ICP, so every signal matters.
- Dynamic list building — Mavin surfaces interested accounts you didn't know about based on research patterns. Sales Nav can't propose new accounts from signal data.
Use Both Together
Mavin requires Sales Navigator — they're complementary by design. Keep using Sales Navigator for individual prospecting, advanced search, and InMail. Add Mavin to aggregate signals across your entire team, filter for target accounts, and see buying committees forming. Sales Nav is your individual prospecting toolkit. Mavin is your team intelligence layer.
Decision Guide
Which Should You Choose?
Choose Mavin if…
You already have Sales Navigator and want team-level intelligence on top of it. You want to capture the buying signals your CEO and leadership team generate. You need buying committee visibility and target account filtering.
Choose LinkedIn Sales Navigator if…
You're an individual salesperson who needs advanced search and InMail credits. You're just getting started with LinkedIn for sales and need the foundational toolkit first.
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.