Mavin vs RB2B
Both show you specific people, not faceless accounts. The difference: RB2B catches visitors after they land on your website. Mavin catches them earlier — when they're researching your CEO, your sales team, and your product leaders on LinkedIn.
Mavin
Shows you which specific people at target accounts are researching your team on LinkedIn — aggregated across your CEO, sales team, product leaders, and entire organization.
RB2B
Identifies individual website visitors by matching anonymous web traffic to real people using person-level identification technology.
Feature Comparison
Side-by-Side
| Feature | Mavin | RB2B |
|---|---|---|
| Signal Channel | LinkedIn research activity | Website visitor identification |
| Signal Level | Contact-level — name, title, LinkedIn profile | Contact-level — name, email, company |
| Team Aggregation | Yes — captures research across your entire team | No — website only |
| Buying Committee Visibility | Yes — see when multiple people from the same account research your team | No — individual visits only |
| Signal Timing | Early-funnel — LinkedIn research before web visits | Mid-funnel — already on your website |
| Dynamic List Building | Yes — surfaces accounts you didn't know were interested | No |
| LinkedIn Dependency | Yes — requires Sales Navigator | No |
| Pricing | Starts at $90/mo | Free tier, paid starts ~$99/mo |
Strengths
Where Each Platform Wins
Where RB2B Wins
- Website visitor context — see exactly which pages a prospect viewed, how long they stayed, and their path through your site. Good context for outreach.
- Email addresses — RB2B often provides work and personal email addresses, making direct outreach straightforward.
- Free tier — test the concept at no cost before committing.
- No LinkedIn dependency — works regardless of whether your team uses LinkedIn Premium or Sales Navigator.
Where Mavin Wins
- Earlier signal — LinkedIn research happens before website visits. By the time someone lands on your site, they may have already researched three competitors. Mavin catches them at the start of their evaluation.
- Team aggregation — Mavin captures research across your CEO, VP of Sales, Head of Product, and entire org. When three people from the same account research different team members, that's a buying committee forming. RB2B shows individual visits in isolation.
- Signal quality — researching your team on LinkedIn is deliberate buying behavior. A website visit could be from an ad click, a misclick, or curiosity. LinkedIn research means someone is vetting your people.
- Dynamic list building — Mavin surfaces interested accounts outside your current target list. Accounts you didn't know were looking at you.
Use Both Together
Mavin and RB2B cover different stages. Mavin catches early-funnel LinkedIn research across your team — the first sign of buying interest. RB2B catches mid-funnel website visitors — people further along in evaluation. Together, you see buyers from their first LinkedIn research through active website engagement.
Decision Guide
Which Should You Choose?
Choose Mavin if…
You want the earliest possible buying signal. You want to turn your leadership team's LinkedIn presence into pipeline. You need buying committee visibility — not just individual visits.
Choose RB2B if…
You get significant website traffic and want to identify anonymous visitors. You want a free starting point to test person-level identification. Your team doesn't use LinkedIn Premium or Sales Navigator.
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.