Use Case
Amplify a Product Launch
You just launched a new feature. Marketing is pushing awareness across every channel. But which target accounts actually noticed? And which specific people at those accounts started researching your team after the announcement?
Without Mavin
What you can't see.
- ✗No way to see which target accounts noticed your launch—just vanity metrics.
- ✗Follow-up is a generic blast to your entire ABM list, warm and cold alike.
- ✗Can't tell if the launch drove interest from new accounts or just the usual suspects.
- ✗Marketing can't draw a line from launch awareness to specific pipeline.
With Mavin
What Mavin shows you.
The week after launch, you see a spike: a VP of Engineering at one target account researched your CEO and Head of Product. Two new accounts—companies not on your list yet—had three people each researching your team. You know exactly who the launch reached, who it moved, and who your reps should call this week.
Step by Step
The Playbook
Baseline before launch
Note your signal volume in the week before launch. You need a baseline to measure the spike against.
Watch the spike
In the days after launch, look for increased research activity—new contacts at existing accounts and entirely new accounts researching your team for the first time.
Follow up fast
Reach out to contacts who researched your team post-launch. Reference the new product, offer early access or a personalized demo. They're already interested—don't let them cool off.
Attribute to pipeline
Track which launch-driven buying signals convert to opportunities. Show marketing the direct line from launch to pipeline—with names and companies, not just impressions.
Who benefits most
Related resources
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.