Use Case
Turn Executive LinkedIn Into Pipeline
Your CEO posts on LinkedIn, speaks at conferences, and has thousands of connections. Prospects research them constantly—checking credentials, vetting leadership, forming opinions. None of that signal reaches the sales team.
Without Mavin
What you can't see.
- ✗Your CEO gets researched by prospects at target accounts every week—and the signal goes nowhere.
- ✗No way to capture executive LinkedIn presence for pipeline. It's a branding exercise with no measurable revenue impact.
- ✗Sales team can't leverage the CEO's credibility for outreach—they don't even know who's looking.
- ✗Executive speaking events and LinkedIn posts generate interest that disappears into the void.
With Mavin
What Mavin shows you.
Your CEO posted about your product vision on Tuesday. By Thursday, a VP of Revenue at a target account and a Director of Sales Ops at another researched your CEO's profile. Mavin captures both buying signals—names, titles, companies—and routes them to the right reps. Your executive's brand just became pipeline without them doing anything differently.
Step by Step
The Playbook
Connect executive profiles
Add your CEO and key executives to Mavin. Every time a target account researches them, it becomes a buying signal for the sales team.
Route to the right rep
When a VP at a target account researches your CEO, the buying signal goes to the account owner automatically via Slack.
Leverage the brand in outreach
Reps reference the executive's expertise naturally: "I work closely with [CEO name]—noticed your team has been exploring our approach to [topic]..."
Amplify the flywheel
More executive content → more research from target accounts → more buying signals → more pipeline. Every post, talk, and interview compounds.
Who benefits most
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.