Use Case
Win Competitive Deals
A prospect is evaluating you and two competitors. Your champion says "it's looking good"—but you have no signal beyond their word. You don't know if the buying committee is leaning your way or spending more time with the other vendor.
Without Mavin
What you can't see.
- ✗No visibility into whether the buying committee is actively researching your team—or losing interest.
- ✗Can't detect momentum shifts during the evaluation. You find out you lost after it's over.
- ✗Relying on your champion's word when they might be telling all three vendors the same thing.
- ✗New stakeholders enter the evaluation and form opinions without ever talking to you.
With Mavin
What Mavin shows you.
This week, five people from the account researched your team—the VP of Sales, Head of Product, Director of Ops, and two AEs. That pattern is strong. If it shifts next week—fewer researchers, less frequency—you know the deal is cooling before your champion tells you. And when a new name appears—someone you haven't met yet—you see them before they form an opinion without you.
Step by Step
The Playbook
Track committee engagement
See how many people from the account are researching your team each week. More researchers and higher frequency = deal momentum in your favor.
Watch for pattern shifts
If research activity drops, the deal may be cooling. Re-engage proactively—don't wait for the "we decided to go another direction" email.
Catch new stakeholders early
New researchers from the account signal new stakeholders entering the evaluation. Multi-thread before they form opinions without you in the room.
Time your push
When research activity peaks—multiple committee members researching in the same week—that's your window. Push for next steps while you have momentum.
Who benefits most
See your buying signals
Setup takes 5 minutes. See which target accounts are researching your team today.