Mavin Services
AI GTM Consulting & Operations
We build the connective tissue between your tools, your team, and your sales process.
The Missing Layer
You have marketing and sales — but who owns what happens in between?
Leads come in. Reps work them. But the workflows, prioritization, and routing that connect the two? Nobody owns that. That’s what a GTM Engineer builds.
In what order? Using what?
Create
What gets people in
Experiments with channels, campaigns, and top-of-funnel volume.
- Channel testing
- Campaign execution
- Conversion optimization
- Lead volume
Connect
What turns interest into action
Connects tools and humans into a repeatable system — not a guessing game with messy handoffs.
- Workflow automation across your stack
- Signal architecture & routing
- Sales process design
- Deal acceleration & rep enablement
- Revenue intelligence
Measure
What the data says
Track what’s moving, what’s stalling, and where to focus next.
- Pipeline reporting & dashboards
- Forecasting accuracy
- Signal-to-close attribution
- Data integrity
Is This You?
You have the tools. You don’t have the system (yet).
You bought the stack but nothing connects.
SalesLoft, HubSpot, 6sense, Bombora — you’ve got the tools. But your reps are still calling the phone book because nobody built the workflow that ties signal to action.
Marketing creates interest. It disappears before Sales sees it.
Events, content, ads — they create awareness. But when a prospect goes home and researches your team on LinkedIn, that signal vanishes. You’re investing in demand and losing it at handoff.
Your reps are full-cycle with no support.
No SDR team. No BDR team. Your reps source, qualify, demo, and close. They need the 20 calls that matter, not 150 dials into a cold list.
You tried outsourcing pipeline gen. It didn’t work.
Outsourced BDR firms, appointment setters, lead gen agencies — mixed results at best. You need someone who understands your GTM, not just someone making cold calls from a list.
Two Ways to Work with Us
Leverage our team until you’re ready to run it yourself.
Start with the support you need today. As your team builds capability, scale down — not up.
Advisor
We guide, you build.
You’ve been handed the AI mandate. You’re making moves — but you’re not sure if you’re prioritizing the right things. We’re the gut check, the second opinion, and the technical advisor your team doesn’t have yet.
PRD-level blueprints for eliminating the most critical bottlenecks in your pipeline — delivered in your first month.
- ✓Audit what you’ve built so far — what’s working, what’s not, what to stop
- ✓Prioritized roadmap for where AI will actually move the needle
- ✓Weekly advisory sessions to gut check decisions and unblock your team
- ✓Prompt engineering & workflow design — we write the logic, you deploy
Embedded
We build and run it.
You don’t have the ops team to build this. We scope it with you and start building in week one.
Fully built and operated GTM systems, live in weeks — not months.
Choose Your Modules
Capture demand from your team’s LinkedIn presence
Unify all your signal sources into one prioritized feed
Help reps act faster with proposals, triggers, and playbooks
Turn sales calls into strategic data and coaching assets
Embedded Modules
Pick one module or combine them. Each is standalone.
LinkedIn Full-Cycle
Your team’s LinkedIn presence generates demand — this module captures it, scores it, and routes it to the right seller before it goes cold.
- ✓Real-time LinkedIn signal monitoring across your team, routed to the right seller
- ✓Scoring rubrics that separate real buying intent from noise
- ✓Enriched contacts pushed to your CRM and Slack — name, title, company, context
- ✓Account warming sequences triggered by signal patterns
- ✓Weekly signal report: who’s researching, what’s trending, what to act on
Intent Data Fusion
You’re paying for intent data across multiple platforms. This module unifies them into one prioritized feed so your reps stop switching tabs and start selling.
- ✓All intent streams (6sense, Bombora, G2, LinkedIn, website) unified into a single prioritized feed
- ✓Lead scoring combining ICP fit with engagement and intent signals
- ✓Signal routing rules so the right data reaches the right rep in the right channel
- ✓Deduplication and enrichment across sources — no more tab-switching between dashboards
Deal Acceleration & Enablement
Signals tell you who to talk to. This module builds the systems that help your reps act — faster proposals, smarter follow-ups, shorter ramp time.
- ✓Proposal generation workflows — call context into proposal skeletons in minutes
- ✓Follow-up triggers timed to buyer engagement, not arbitrary cadences
- ✓Deal risk flags and stage progression nudges
- ✓Sequence templates documented and deployed for new reps
- ✓New hire ramp infrastructure — call libraries, coaching scorecards, onboarding
Intelligence
Every sales call contains strategic data. This module extracts it — keywords, competitive signals, coaching moments — so leadership makes decisions on evidence, not gut feel.
- ✓Keyword tracking and theme extraction across all sales calls
- ✓Competitive intelligence: automated competitor mention tracking
- ✓Evidence-based analysis separating GTM problems from product gaps
- ✓Curated call libraries organized by theme, objection, and win/loss
- ✓QBR prep automation, product usage alerts, and upsell triggers
What a GTM Engineer Does
Detect. Act. Learn. Repeat.
Most companies have the tools. What’s missing is the system that connects them — so your team spends time selling instead of wondering who to call.
Signal Capture & Routing
Who should we be talking to right now? Monitor buying signals across LinkedIn, intent data, events, and your CRM — then route them to the right rep at the right time.
Deal Acceleration & Enablement
What should reps do next? Build the processes, playbooks, and automations that turn signals into conversations — so reps sell instead of research.
Intelligence
What’s working and what’s not? Surface pipeline risks, competitive patterns, and deal health from real call data — not gut feel.
How to Start
Pick a tier. Pick a scope. We start with what matters most.
Choose your tier
Signal if you want the product. Advisor if you have the team to build. Embedded if you need us to run it.
Start with your biggest bottleneck
We identify what’s costing you deals right now. That’s where we focus first — week one.
Systems go live in weeks
Each module is standalone and delivers value immediately. No 90-day onboarding. No strategy decks that sit in a drawer.
Scale or graduate
Add modules as you grow, or move from Embedded to Advisor as your team builds capability. Your cost goes down as you get stronger.
Why This Instead of a Hire
Purpose-built systems vs. one person figuring it out.
| Full-Time GTM Engineer | Mavin | |
|---|---|---|
| Time to value | 3–6 months to ramp | Weeks |
| Cost | $180–260k+ salary + benefits | $1–5k/mo, scale to what you need |
| Risk | Single point of failure, 18-month avg tenure | Ongoing, doesn’t quit |
| Scope | One person figuring it out | Scoped to your biggest bottleneck, delivered in weeks |
| Exit | Tribal knowledge walks out the door | Documented systems you keep |
Something’s not connecting. Let’s figure out what.
Tell us where deals are stalling. We’ll show you what to fix first.