GTM Engineer as a Service
Your team is busy. Your pipeline doesn’t care.
You’ve hired the reps. You’ve bought the tools. But leads fall through the cracks, handoffs break, and nobody owns the system that turns activity into revenue. That’s the gap we close.
The Missing Layer
You have marketing and sales — but who owns what happens in between?
Leads come in. Reps work them. But the workflows, prioritization, and routing that connect the two? Nobody owns that. That’s what a GTM Engineer builds.
In what order? Using what?
Finds Demand
What gets people in
Experiments with channels, campaigns, and top-of-funnel volume.
- Channel testing
- Campaign execution
- Conversion optimization
- Lead volume
Builds the Motion
What Sales actually does
Connects tools and humans into a repeatable system — not a guessing game with messy handoffs.
- Workflow automation across your stack
- Signal architecture & routing
- Sales process design
- Deal acceleration & rep enablement
- Revenue intelligence
Keeps Score
What the data says
Maintains the systems, dashboards, and forecasts.
- CRM hygiene
- Reporting & dashboards
- Forecasting
- Data integrity
Is This You?
You have the tools. You don’t have the system (yet).
You bought the stack but nothing connects.
SalesLoft, HubSpot, 6sense, Bombora — you’ve got the tools. But your reps are still calling the phone book because nobody built the workflow that ties signal to action.
Marketing creates interest. It disappears before Sales sees it.
Events, content, ads — they create awareness. But when a prospect goes home and researches your team on LinkedIn, that signal vanishes. You’re investing in demand and losing it at handoff.
Your reps are full-cycle with no support.
No SDR team. No BDR team. Your reps source, qualify, demo, and close. They need the 20 calls that matter, not 150 dials into a cold list.
You tried outsourcing pipeline gen. It didn’t work.
Outsourced BDR firms, appointment setters, lead gen agencies — mixed results at best. You need someone who understands your GTM, not just someone making cold calls from a list.
Two Ways to Work Together
Build it yourself, or let us build it for you.
Some teams have ops resources and need the blueprint. Others need someone to run the whole thing. Either way, you’re live in weeks.
Advisor
We design it, and help you build it.
You have people who can build. You need someone to tell them what to build and in what order.
What You Get
- ✓GTM systems audit — map your stack, workflows, and gaps with a prioritized roadmap
- ✓Architecture & blueprints — buildable specs for every automation, integration, and workflow
- ✓Weekly advisory sessions — live working sessions to unblock, review, and reprioritize
- ✓Prompt engineering & AI workflow design — we write the prompts and logic, you deploy
- ✓Ongoing stack reviews — pressure-test what’s working, flag what’s not, keep the roadmap current
Who This Is For
- →You have someone (ops, rev ops, engineer) who can build in your stack
- →You need the playbook, not the hands
- →You want to own the systems internally from day one
Execution
We prioritize, audit, build, and run it.
You don’t have the ops team to build this, and you can’t wait 6 months for a hire to figure it out. We scope it with you and start building in week one.
Signal & Pipeline Foundation
- ✓Real-time buying signal monitoring routed to the right seller
- ✓Call transcripts auto-enriching deal records
- ✓Structured deal briefs generated before every meeting
- ✓Lead scoring combining ICP fit with engagement and intent signals
- ✓Weekly signal report: what’s moving, what’s stalling, what to act on
Deal Acceleration
- ✓Proposal generation workflows — call context into proposal skeletons in minutes
- ✓Follow-up triggers timed to buyer engagement, not arbitrary cadences
- ✓Deal risk flags and stage progression nudges
- ✓Sequence templates documented and deployed for new reps
- ✓New hire ramp infrastructure — call libraries, coaching scorecards, onboarding
Revenue Intelligence
- ✓Keyword tracking and theme extraction across all calls
- ✓Competitive intelligence: automated competitor mention tracking
- ✓Evidence-based analysis separating GTM problems from product gaps
- ✓Curated call libraries organized by theme, objection, and win/loss
- ✓QBR prep automation, product usage alerts, and upsell triggers
Bundle Pricing
Who This Is For
- →You don’t have internal ops capacity to build this
- →You need results before you can justify a full-time hire
- →You want to start small, prove ROI, then scale
What a GTM Engineer Does
Detect. Act. Learn. Repeat.
Most companies have the tools. What’s missing is the system that connects them — so your team spends time selling instead of wondering who to call.
Signal Architecture
Who should we be talking to right now? Monitor buying signals across LinkedIn, intent data, events, and your CRM — then route them to the right rep at the right time.
Sales Acceleration
What should reps do next? Build the processes, playbooks, and automations that turn signals into conversations — so reps sell instead of research.
Revenue Intelligence
What’s working and what’s not? Surface pipeline risks, competitive patterns, and deal health — tied to real data, not gut feel.
How to Start
Pick a path. Pick a scope. We start with what matters most.
Pick a path
Advisor if you have the team to build. Execution if you need us to run it.
Pick a scope
We start with your biggest bottleneck — what’s costing you deals right now. That’s week one.
Systems go live in weeks
Each module is standalone and delivers value immediately. No 90-day onboarding. No strategy decks that sit in a drawer.
Scale or graduate
Add modules as you grow, or graduate from Execution to Advisor as your team builds capability. Your cost goes down as you get stronger.
Why This Instead of a Hire
Purpose-built systems vs. one person figuring it out.
| Full-Time GTM Engineer | Mavin | |
|---|---|---|
| Time to value | 3–6 months to ramp | Weeks |
| Cost | $180–260k+ salary + benefits | $4–20k/mo, scale to what you need |
| Risk | Single point of failure, 18-month avg tenure | Ongoing, doesn’t quit |
| Scope | One person figuring it out | Scoped to your biggest bottleneck, delivered in weeks |
| Exit | Tribal knowledge walks out the door | Documented systems you keep |
Something’s not connecting. Let’s figure out what.
Tell us where deals are stalling. We’ll show you what to fix first.